Growth Hacking is a term often thrown around in the startup world that most people associate with taking shortcuts. Truth be told, growth hacking is NOT actually about finding shortcuts. Rather, Growth Hacking originated from the idea of creating self-perpetuating systems that can scale in product development and marketing efforts. In this session, we'll explore the true definition of Growth Hacking and what it means for marketers. Then, we run through interactive exercises to help you and your company better Growth Hack your marketing for growth and success.
About the speaker:
A driven and creative marketing professional, Chris possesses in-depth global sales and marketing experience working with Fortune500 companies such as GE, Avnet Technologies, Covidien, and TerumoBCT. He also has consulted and worked with numerous startups and small businesses including Kickfurther, Thoughts on Time, EvolveLab, Zometool, Northgroup Software, Bhakti Chai, Organic Dish, Ascent CC, and Cool Energy Solar.
Throughout his career, Chris has been responsible for developing marketing and business strategies that have generated rapid, double-digit financial growth and success. His experience includes developing marketing and business plans, product roadmaps, and go-to-market plans that have helped companies effectively launch, market, and grow new products.
Additionally, Chris has extensive experience in developing and executing product value propositions, positioning and key messaging strategies and tactics while driving the development of dynamic sales and marketing assets spanning from sales presentations and brochures to innovative web, mobile-based, and interactive sales tools. Chris is currently a student in the Stanford Entrepreneurship and Innovation Program. Chris also has an MBA in Marketing and Entrepreneurship from the Leeds School of Business at the University of Colorado - Boulder. Chris also has an undergraduate degree in Business Finance from the University of Colorado.
Thursday, Jun. 286:00 pm - 7:00 pm